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Major Insurance Company

Challenge

Falling response rates called for more targeted and relevant messaging and campaigns. Our client also needed to reduce project management time and manual processes to get marketing communications quickly created, approved and sent. Our client had to create a marketing communications platform for a large number of agents to create and purchase personalized marketing materials to promote its insurance products.

Solution

Ebix Consulting developed a quick and easy to use web to print application and implemented all the business logic, including template creation, management and order placement with a robust approval and communication process between Corporate Marketing and agents. We provided complete project management, development, integration to an e-Commerce payment provider, deployment and on-going support for a lights out operation.

Results

  • Sped time to market on new marketing communications from 6 weeks to 3 days
  • Empowered agents to customize their marketing communications and increase response rates and sales
  • Reduced marketing costs
  • Ensured brand integrity and regulatory compliance

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